Digital Art

Gretchen Andrew visualizes her desires as an artist through pieces she calls “vision boards.” She then turns her objectives into an internet reality, tricking Google’s search engine algorithms into showing her vision boards on top of the image search results for keywords such as “Cover of Artforum,” “Turner Price,” or “Best MFA.” By making the Law of Attraction part of her art practice, Gretchen’s work turns into a self-fulfilling prophecy in the real world, as renowned publications and galleries feature her work.