About

The art world is changing fast—and media coverage isn’t always keeping up. Many outlets focus on the headlines, but I feel there should be more coverage on the deeper trends, practical insights, and emerging opportunities that matter to art professionals. That’s the gap this newsletter and online publication is here to fill.

I explore the people and ideas shaping the future of art and culture: new business models, emerging markets, ethical shifts, and digital technologies that are changing how art is made, sold, and experienced in the 21st century.

What I'll Cover 

Ethical Shifts in the Art World

The Overview highlights the change makers working every day to make the art world more open, inclusive, and sustainable.

The Market

How the business of art is evolving: digital transformation, new forms of patronage, emerging markets, and innovative revenue streams for artists beyond traditional gallery sales.

Institutional Innovation

How can museums adapt to digital transformation, increasing overhead costs, falling foot traffic and political pressure? Where are the promising new approaches to future-proof our institutions? I will find and introduce them to you.

Art, Tech, and Culture

Where creativity meets technology: celebrating interdisciplinary artists experimenting with new tools, processes, and ways of making art.

Who This Is For

• Gallery Professionals navigating digital transformation and hybrid business models
• Museum Directors & Cultural Strategists future-proofing institutions for digital-first audiences
• Artists experimenting with emerging technologies and new distribution models
• Collectors exploring digital ownership and alternative patronage structures
• Art-Tech Founders building infrastructure for the cultural sector
• Anyone who operates where art, technology, and innovation intersect

Why Me

I'm Eva, a culture writer and content strategist with more than 10 years of experience working in the creative industry for tech companies, culture magazines, lifestyle brands and creative agencies.

Now I'm dedicating my reporting to this space because it's at a genuine inflection point. This newsletter is my research, synthesized and shared with you weekly.